Electronic Shelf Labels
Electronic Shelf Labels (ESL) are transforming how businesses handle pricing, promotions, and inventory management. Offering real-time updates, sustainability, and enhanced operational efficiency, ESLs replace outdated paper labelling with innovative digital displays. ESL Solution provides retailers with the ability to update product information in real time. This innovative system integrates BLE (Bluetooth Low Energy) and Epaper technology to ensure seamless communication between the display system and central servers.
What Are Electronic Shelf Labels (ESL)?
ESLs are digital, e-paper-based display units designed to replace traditional paper price tags. They are wirelessly connected to a centralized system, enabling seamless, real-time updates
Key Features of ESL Systems
2. Real-Time Price Updates
Update prices and promotions instantly across multiple locations, reducing errors and manual effort.
2. E-Paper Technology
o High-contrast, easy-to-read display mimicking paper.
o Clear visibility under various lighting conditions.
o Extended battery life with power consumption only during updates.
3. BLE Connectivity
- Stable communication between ESL units and AP Gateway
- Low-power operations for longer device life.
4. Centralised Control
- Control and Manage Thousands of Labels for multiple stores from a single location.
- Monitor Remotely from anywhere in the world
5. Customizable Layouts
- Display prices, barcodes, QR codes, and branding elements.
- Tailor layouts to suit marketing needs.
6. Durable and Eco-Friendly
- Robust design for retail and warehouse environments.
- Reduces paper and ink usage, supporting sustainability.
Components of ESL System
1. ESL Display Labels
These are e-paper-based labels attached to shelves or products.
- Features: High-resolution display, low power consumption, and customizable sizes.
- Functions: Display product prices, promotions, stock levels, and QR codes for enhanced customer engagement.
2. ESL Gateway
The central communication hub that connects ESL tags to the management system.
- Features: Long-range connectivity, support for BLE or proprietary protocols, and multi-tag handling.
- Functions: Transmits data updates to tags and ensures synchronization with the central system.
3. ESL Management Software
The brain of the ESL system, enabling easy content creation and label updates.
- Features: User-friendly interface, real-time data integration, and inventory management tools.
- Functions: Syncs with the store’s database or ERP system to dynamically update prices and stock information.
Applications of ESL Technology
1. Retail Stores
- Automate price changes in grocery aisles and apparel sections.
- Display promotions and product-specific details.
2. Warehousing
- Display stock levels and picking instructions for efficient order fulfilment.
3. Specialty Retail
o Highlight details such as expiry dates in pharmacies or technical specifications in electronics
stores.
Benefits of ESL Technology
● Enhanced Efficiency
Reduce manual tasks, allowing staff to focus on customer service.
● Improved Customer Experience
Clear, accurate labels enable informed purchases. QR codes offer additional product details.
● Cost-Effective and Sustainable
Long-term savings by reducing paper and labour costs while aligning with eco-friendly practices.
How ESL Systems Work
1. Central Management Software
Remotely control all ESL units via cloud or on-premises systems.
2. Ble Communication
Updates are securely sent to ESL units via BLE through the ESL Gateway
3. Energy-Efficient Displays
E-paper ensures minimal energy usage, consuming power only during updates.
Why Choose StackIOT for ESL Solutions?
At StackIOT, we offer advanced ESL solutions tailored to your business needs. Experience:
● Cutting-edge technology
● Reliability and sustainability
● Enhanced operational efficiency
Transform your retail and warehouse operations today
FAQ
Electronic shelf labels (ESLs) typically last between 5 to 10 years, depending on usage, battery type, and environmental factors. High-quality ESLs with e-ink displays and energy-efficient technologies can maximize lifespan. Regular maintenance, software updates, and optimal environmental conditions, such as avoiding excessive heat or humidity, can further enhance their durability and performance.
The primary benefits of ESLs in retail include real-time price updates, reduced labor costs associated with manual labeling, increased pricing accuracy, and enhanced store efficiency. ESLs also enable dynamic pricing, improve inventory management, and provide better customer experiences by offering up-to-date product information, promotions, and discounts directly on the shelves.
ESLs reduce operational costs by automating price changes, minimizing the need for manual labor, and decreasing paper and printing expenses. They also reduce pricing errors and the associated costs of incorrect labels or customer disputes. The efficiency of ESLs streamlines store operations, allowing staff to focus on more value-added tasks like customer service and inventory management.
Yes, ESLs can be seamlessly integrated with existing inventory management systems through APIs or middleware. This integration allows real-time updates for pricing, stock levels, and promotional campaigns. Retailers can efficiently manage inventory, synchronize data across platforms, and ensure consistent information for both in-store and online customers, leading to better inventory control and sales strategies.
ESLs enhance the shopping experience by providing accurate, real-time product information, promotions, and pricing directly on the shelf. They enable quicker price adjustments and dynamic promotions, offering customers the latest deals. This reduces confusion and enhances trust in pricing. Additionally, ESLs can display additional information, such as nutritional facts or product origins, helping customers make informed purchasing decisions
Electronic shelf labels (ESLs) are digital displays that can be placed on your shelves or counters. They can be used to display prices, best before dates, and other information. ESLs are easy to use and can be updated remotely. This means that you can change your prices and best before dates without having to go into your store.
ESLs connect to a central database through a wireless network, allowing retailers to update prices and product information in real-time across multiple locations with just a few clicks.
WHY ELECTRONIC SHELF LABELS
- Digitalizing Retail Shop Industry
- Easy & Efficient Way of Price Management
- Display not just prices but Discount, Warranty,
- Product Specifications, QR Code
- Real Time Targeted Promotional Offers
- Dynamic Price Updates across multiple Stores
- Enhance Customer Shopping Experience
- Reduces Paper Wastage, Printing Costs, Human Errors
- Sticker Hassles
CONVENIENCE STORES
COMMODITY SHELF LABEL
- Price
- Package Weight
- Pack Info
- Discount Offer
- Bar Code / Serial Number
CONVENIENCE STORE /WINE SHOP
DRINKS SHELF LABEL
- price
- Package Volume
- Product Photo
- Discount Offer
- QR Code (Product Information)
CONFECTIONERY STORES
SWEETS SHELF LABEL
- Price
- Best Before Date
- Ingredients
- Restaurant Specialty
Technical Information ESL Display
- 2.13” Display (Resolution 250 x 128 pixels)
- Wireless (BLE) Connectivity
- Colors: Red / Black / White
- 5 Year Battery Life
- Built-in Led Status Indicator
- Light Weight (32 g)
APPAREL & FOOTWEAR STORES
PRODUCT SHELF LABEL
- Product Information
- Original Price / Sale Price
- Discount Sale
- Material Quality
- Available Sizes
- Bar Code/ Serial Number
GROCERY STORES
VEGETABLES/ FRUITS SHELF LABEL
- Original Price / Discount Price
- Package Weight / Qty
- Product Photo
- Product Information
- Product Quality Rating
SYSTEM DESIGN
- Centralized Display Management Software
- Secured Data Transmission
- Pre-stored & Customizable Display Template
- Display – Gateway Range (10–15 meter)